For example: If somebody had said that they liked being 'a person of their word', then at this wonderfully opportune point after three weeks, you can say 'That was good work. It shows you're a man/woman of your word.' And apparently their ego will rocket through the roof and you'll be the person who 'recognised' them for who they 'really are'.
If this sounds like manipulation - of a person's ego, feelings, desires - well, tough. Here are games from the sales-world made consumable for the public, so that every interpersonal relationship can be reduced to a formula, and everybody has an equal chance of being 'liked', approved, validated. What's wrong with that? Go on then. Get the latest tips on making people want to hire you/love you/worship you. It's all about you.